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The South African 4x4 & Outdoor Show was the brain child of Mr Alan Cawood of A.C. Local & International Marketing a well known name in the South African Exhibitions Industry. Mr Cawood has hosted various high profile events including the Gauteng Motor Show which was supported by TopCar as well as Nedbank over the years until the event was sold.

The First South African 4x4 & Outdoor Show was hosted at the Voortrekker Monument in 2014 and stayed at the Monument in 2015 for a second year. The 2016 and subsequent events took place at Zwartkops Raceway as the overwhelming support that the show has received during its first two years has justified a bigger venue which opens the door for a wide range of exciting opportunities for the event which will benefit both spectators and exhibitors.

The new venue allows us to expand the show in many ways including:

  • The Main Circuit (The Actual Track) where we have huge things planned.
  • The Zwartkops 4x4 Track which will be utilized for some exciting 4x4 spectator experiences
  • Airspace. the South African 4x4 & Outdoor Show is taking to the sky
  • The Safe environment with extra space at the Zwartkops Raceway venue is also on more level terrain and stand layout planned is very accessible (user friendly) for both exhibitors and spectators.

As you know, A.C Local & International Marketing (Alan Cawood), delivers huge events and has great plans for the future of the South African 4x4 & Outdoor Show, striving to continue delivering spectacular world class events.

Purpose & Vision

A.C. Local & International Marketing is a company driven by a passion to create business opportunities. The focus of our events is not only entertaining spectators of all ages and backgrounds with action and interesting displays , but we put a lot of effort in attracting the correct target market and buying power to benefit our exhibitors which is the key to our events success and future growth.

The South African 4x4 & Outdoor Show is an amazing event focusing on the 4x4 and Outdoor Adventure Lifestyle, covering a wide range of products and activities, show casing day to day hobbies like fishing and hunting, the 4x4 vehicles, off road - trailers & - caravans and accessories as well as local and international holidays and adventures including camping, boating and other exciting outdoor activities.


With each event a lot of research goes into the seasons advertising as by our experienced advertising team which comes from various fields of expertise.

AC Local and International Marketing considers every advertising opportunity and launches a well put together advertising campaign which delivers a high impact message to the public on various platforms

Some of the Key Focus

  • Street Pole Ads and Strategic Placements
  • Magazines: 4x4, hunting, fishing & outdoor
  • Banners & flags at venue
  • Radio
  • Television invitation for media coverage
  • Electronic, web & social media campaigns
  • Promotions
  • Branding Exercises (By Means of Vehicle, corporate and promotional branding)
  • Website (