25 & 26 August 2018

About the Show


The South African 4x4 & Outdoor Show was the brain child of Mr Alan Cawood of A.C. Local & International Marketing a well known name in the South African Exhibitions Industry. Mr Cawood has hosted various high profile events including the Gauteng Motor Show which was supported by TopCar as well as Nedbank over the years until the event was sold.

The First South African 4x4 & Outdoor Show was hosted at the Voortrekker Monument in 2014 and stayed at the Monument in 2015 for a second year. The 2016 Event will be taking place at Zwartkops Raceway as the overwhelming support that the show has received during its first two years has justified a bigger venue which opens the door for a wide range of exciting opportunities for the event which will both benefit both spectators and exhibitors.

We Are Proud to announce the venue for the 2016 event - Zwartkops Raceway

The new venue will allow us to expand the show and offer a wide range of new exciting events and Opportunities to the exhibitors and spectators

  • The Main Circuit (The Actual Track) where we have huge things planned like providing the exhibitors / dealers the opportunity to take potential clients out for test drives on the main track at the event as well as some other surprises.
  • The Zwartkops 4x4 Track which will be utilized for some exciting 4x4 spectator experiences
  • Airspace. For the first time the South African 4x4 & Outdoor Show will take to the skies with some exciting Surprises installed for both the 2016 exhibitors and spectators.
  • With the Safe environment & extra space The Zwartkops Raceway venue provides us with the opportunity to organize proper 4x4 Vehicle, Monster Truck and off road bikes and other exciting events, the level terrain and stand layout planned for the 2016 event is also very accessible (user friendly) for both exhibitors and spectators.

As you know, A.C Local & International Marketing (Alan Cawood), delivers huge events and has great plans for the 2016 South African 4x4 & Outdoor Show and hopes to deliver a spectacular world class event.


A.C. Local & International Marketing is a company driven by a passion to create business opportunities. The focus of our events is not only entertaining spectators of all ages and backgrounds with action and interesting displays , but we put a lot of effort in attracting the correct target market and buying power to benefit our exhibitors which is the key to our events success and future growth.

The South African 4x4 & Outdoor Show is an amazing event focusing on the 4x4 and Outdoor Adventure Lifestyle, covering a wide range of products and activities, show casing day to day hobbies like fishing and hunting, the 4x4 vehicles, off road - trailers & - caravans and accessories as well as local and international holidays and adventures including camping, boating and other exciting outdoor activities.


With each event a lot of research goes into the seasons advertising as by our experienced advertising team which comes from various fields of expertise. AC Local and International Marketing

Considers every advertising opportunity and launched a well put together advertising campaign which delivers a high impact message to the public on various platforms

Some of the Key Focus

  • Street Pole Ads and Strategic Placements
  • Magazines: 4x4, hunting, fishing & outdoor
  • Banners & flags at venue
  • Radio
  • Television invitation for media coverage
  • Electronic, web & social media campaigns
  • Promotions
  • Branding Exercises (By Means of Vehicle, corporate and promotional branding)
  • Website (www.4x4outdoorshow.co.za)